Bonus engine
12 bonus types: deposit match, free spins, cashback, rakeback, lossback and more. A bonus-liability ledger with idempotent grants, wagering and conversion.
Early access · the AI gaming platform
AI in the DNA of iGaming.
DXAPlay is the AI gaming platform for operators. Player accounts, wallet, bonuses, CRM, gamification, VIP, affiliates, risk and compliance run in one system. Plug it in beside your stack, or run your whole operation on it.
Operators stitch together 8+ vendors just to run a casino.
A CRM here, an affiliate platform there, anti-fraud on the side, BI dashboards duct-taped together. Each one a separate contract, a separate integration, a separate bill. Engineering teams spend months connecting them.
CRM
Smartico
$25K–120K/yr
Affiliate
MyAffiliates
$15K–80K/yr
Anti-fraud
SEON
$10K–50K/yr
Support
Intercom
$5K–30K/yr
BI
Optimove
$10K–60K/yr
PAM
Custom build
$60K–300K/yr
Email/SMS
SendGrid & Twilio
$5K–30K/yr
+ Integration
Engineering team
$50K–200K once
Annual total: $120K – $470K. With DXAPlay: one integration, one contract, one bill.
A complete iGaming back end, built for the modern operator.
Money-correct ledger, idempotent engines, provably fair draws. Multi-brand from day one. Built for white-label launches and plug-in integrations alike.
Gamification engines
Lootboxes, raffles, jackpots, tournaments, mini-games and lifecycle journeys. Provably fair, with balanced ledger entries.
CRM and campaigns
Real-time segments, email, push and in-app inbox (SMS through your gateway), journey automation and frequency caps.
VIP and loyalty
Named tiers, a benefits matrix, cashback to the real-money balance, dedicated host assignment and exclusive content.
Compliance gate
Money actions pass a compliance gate: KYC status, responsible-gaming limits, self-exclusion and geo rules. Append-only audit trail, configurable per jurisdiction.
Affiliate platform
CPA, RevShare, hybrid and CPL deals. Sub-affiliates, marketing materials and real-time tracking.
Risk and anti-fraud
Configurable risk rules for bonus abuse, multi-accounting and unusual play, with review queues for flagged players and withdrawals.
Real-time BI
GGR, NGR, ARPU and LTV by cohort, game performance and finance reports, straight from the same ledger.
One API
A modern REST API (/v1/*): bearer-token auth, idempotency keys, HMAC-signed webhooks and developer docs.
AI built into the platform.
These are the AI features in the product today, and what comes next. Every feature is marked Live or Coming.
Live
Analytics assistant
Ask questions about your data in plain words and get the numbers back.
Live
AI segment builder
Describe a player segment in a sentence; DXAPlay builds the rules.
Live
SEO keyword helper
Keyword ideas for your casino's pages, inside the site builder.
Coming
AI agents for each department
Assistants for CRM, finance, risk and support teams, added department by department.
Plug us in alongside what you have. Or run the whole thing on us.
Mode 1 · Plug-in
Plug-in
Keep your PAM, wallet and game integrations. Call DXAPlay from your stack for the engagement engines and CRM. The fastest way to start.
- You own players, the real wallet, KYC, payments and games
- We power the engagement layer
- One REST API plus signed webhooks
Mode 2 · White-label
White-label
DXAPlay is your full operator backbone. Bring your license, payment providers, KYC vendor and marketing; we run everything else, including your branded player site.
- You own the license, payment credentials and KYC vendor
- We power PAM, wallet, engines, compliance and audit
- Per-brand logo, colors and custom domain
- Operator, customer and affiliate consoles included
Sized for where you are. Scales with where you're going.
Every plan includes every engine, multi-brand support, the API, webhooks and the developer docs.
Starter
New operators & affiliates
Price on request
+ $1 per monthly active player
- Up to 5K MAP
- All engines + CRM + affiliate
- Sandbox + live API keys
- Community support
Growth
Mid-market operators
Price on request
+ $0.75 per monthly active player
- Up to 50K MAP
- Everything in Starter
- Priority support & uptime SLA
- Dedicated customer manager
Scale
Tier-2 large operators
Price on request
+ $0.50 per monthly active player
- Up to 500K MAP
- Everything in Growth
- 24/7 SLA support
Enterprise
Tier-1 + white-label launchers
Custom
Volume pricing, white-glove.
- Unlimited MAP
- Custom integrations
- Dedicated environment
- Direct line to founders
For builders
One REST API for everything.
Mirror your players, send events, grant bonuses, open lootboxes, draw raffles and trigger journeys. Write calls take idempotency keys, every response is JSON and every webhook is signed.
Request API docs access# Mirror a player from your PAM curl -X POST "$DXAPLAY_API/v1/players" \ -H "Authorization: Bearer $API_KEY" \ -H "Content-Type: application/json" \ -d '{ "username": "StarlordV7", "external_ref": "your-pam-uuid", "country_code": "US" }' # Open a lootbox: provably fair draw, balanced ledger curl -X POST "$DXAPLAY_API/v1/lootbox/<id>/open" \ -H "Authorization: Bearer $API_KEY" \ -d '{ "user_id": "StarlordV7" }'